International CPG Company
Our client, a S&P 500 company manufacturing premium, performance sporting goods, had nearly 100,000 users in their database, all with a unique ID in the system based on a simple email address and password combination. While this was an impressive accomplishment that demonstrated brand loyalty across a large base of customers, it also highlighted big missed opportunities. Without learning more about their users, they had limited options for increasing engagement with them or personalizing their online experiences.
Key digital strategy stakeholders at the company wanted to drive forward some innovative marketing programs, but in order to do so they realized they were missing a critical component in their customers’ online profiles: identity.