Enterprise Travel & Hospitality Company
Our client is an enterprise hospitality company offering packaged holidays, tours and camping excursions and vacation home sales throughout their network of properties. The company’s Digital Product Manager was planning a major website redesign, and had ambitious plans for boosting online engagement with their sizable base of customers.
With strong in-house development resources, they had many elements in place, including a third-party User Generated Content (UGC) application for comments, ratings and reviews and other engagement elements. The company wanted a flexible and secure system to onboard users and manage their profiles. What they didn’t want was to spend months building a custom solution, then connect it to every application and solution in their tech stack and deal with ongoing maintenance and compliance issues. They were also interested in rolling out a new mobile application with game mechanics that could help drive more traffic to their loyalty program.