Capcom Levels Up with Gamification

With the launch of its Devil May Cry game, Capcom created a corresponding mobile app to tie all of its marketing vehicles together and encourage deeper engagement with the brand.

With the launch of its Devil May Cry game, Capcom teamed up with Gigya and digital agency RDA International to create a corresponding mobile app that would create a connected, holistic experience across channels.

  • 500% increase in unique app visitors
  • Averaging 6.1 logins per user
  • Over $1 million in game sales

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