Canadian Olympic Committee Improves Ad Campaign Costs & Conversions

As a progressive organization promoting an age-old tradition, the Canadian Olympic Committee prides itself in using the latest strategies and technology to understand and reach consumers.

To drum up awareness and engagement for the XXII Winter Olympic Games and beyond, the Canadian Olympic Committee partnered with Gigya to reach consumers with relevance and drive acquisition while maintaining cost-efficiencies.

Learn how Canadian Olympic expanded consumer reach:

  • Increased Facebook campaign conversion rates by 106%
  • Decreased cost per conversion rate by 51%
  • Improved audience understanding to build custom user segments

Download the Case Study

“Gigya’s permission-based approach to collecting consumer data is quickly replacing traditional customer research strategies as a more accurate way to learn about our audience.”

Canadian Olympic Logo

Georgia Sapounas

Digital Manager
Canadian Olympic Committee

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