Canadian Olympic Committee Improves Campaign Costs with Customer Data
To drum up awareness and loyalty for Team Canada, the Committee realized that it must adopt a data-driven marketing approach to reach consumers with relevance and drive acquisition while maintaining cost-efficiencies.
The Canadian Olympic Committee leveraged Gigya’s Registration-as-a-Service (RaaS) to power their gamified on-site experience, collecting first-party user data and segmenting it using the Customer Insights tool to create finely tailored campaigns.
Learn how the Canadian Olympic Committee expanded their reach and:
- Increased Facebook campaign conversion rates by 106%
- Decreased cost per conversion rate by 51%
- Improved audience understanding to build custom user segments
“Gigya’s permission-based approach to collecting consumer data is quickly replacing traditional consumer research strategies as a more accurate way to learn about our audience.”