Boyd Gaming Increases Player Loyalty through Gamification
For the re-launch of B Connected Online, Boyd Gaming was on a mission to offer an interactive, engaging and competitive experience for users.
By implementing Gigya’s technology, Boyd Gaming has been able to activate and empower its network of more than half a million registered users. B Connected has blossomed into a fully social and interactive web experience that has reaped rewards both for the site’s users and Boyd Gaming.
Learn how Boyd Gaming increased its social reach:
- 35,000+ monthly shares
- 115,000+ monthly game-based actions
- 30.4% increase in social check-ins
“Gigya proved its value within just a few months of our implementation and the ROI since then has been astounding.”