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24 Hour Fitness Puts Social to Work

24 Hour Fitness needed to keep up with its increasingly social member base, while finding an efficient, seamless way to increase new member units and retain existing customers.

24 Hour Fitness was looking for a way to foster member loyalty, while increasing new fitness sign-ups. Using Gigya, 24 Hour Fitness was able to create an online referral program to grow member acquisition, while rewarding brand advocates. 

Learn how 24 Hour Fitness:

  • Established more than $600,000 in customer lifetime value
  • Drove 331,500 in direct contact referrals after launch
  • Rewarded key influencers with tailored merchandise

“Gigya has empowered us to more efficiently and effectively acquire new members in a seamless, social, and secure way.”

24 Hour Fitness

Joe Beruta

Head of Marketing & Communications
24 Hour Fitness

Trusted by More Than 700 Leading Brands

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Rogers Cup
Toronto, Canada

August 5-13, 2017
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