Ovum On The Radar: Gigya
Ovum’s Senior Analyst of Customer Engagement, Gerry Brown, objectively examines Gigya as an identity management solution for consumer-facing enterprises. In this report, Brown reviews how business can reduce reliance on “patchwork quilt” customer profiles cobbled together by data brokers and cookie data aggregations, and begin achieving a single, consolidated and real-time customer view with first-party, enterprise-owned data.
Download the report to learn more about Gigya’s:
- Company history
- Market position
- Platform capabilities