Gartner Gives Gigya The Highest Score for the B2C Use Case in IDaaS

We’re delighted to announce that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has given Gigya the top product score for the Business-to-Consumer (B2C) use case, with a score of 4.12 out of 5, in their new  report “Critical Capabilities for Identity and Access Management as a Service, Worldwide.”1

The report evaluates the suitability of 18 vendors for three Identity as a Service (IDaaS) use cases – workforce to SaaS, traditional/legacy workforce, and business-to-consumer.

We believe this use case distinction demonstrates a clear difference between B2B use cases, which focus on locking down enterprise networks to make sure only authorized employees gain access, and the B2C use case, which focuses on building trusted relationships that transform unknown online users into known customers.

1 Gartner “Critical Capabilities for Identity and Access Management as a Service, Worldwide,” by Neil Wynne and Gregg Kreizman, 29 September 2016.

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