Building a personal playlist is a form of passionate self-expression for music lovers, and Playlist.com knew that giving its users an easy way to share their favorite music with their friends was critical for driving new users and traffic for the website. Playlist.com wanted to be able to focus their efforts on the site experience, adding new social features quickly and easily that take advantage of the power of Facebook Connect.
Playlist.com evaluated implementing Facebook Connect directly, and on their own, but ultimately chose Gigya’s technology and services to make it easier to integrate Facebook Connect.
Playlist.com was able to quickly add features that tap into Facebook Connect. Users can register for Playlist.com using their Facebook account. They can also easily share a playlist, video playlist, track or blog on Playlist.com with their Facebook friends. In addition, Gigya’s platform made it easy for Playlist.com to also add Sign In with Twitter and MySpaceID, enabling users to share music with Facebook, Twitter and MySpace friends. Playlist.com continues to build their connected user experience, using the Gigya platform to make it easy to connect their site with the social web.