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SIX OF THE TOP TEN WIDGET PROVIDERS CHOOSE WILDFIRE

Gigya's Wildfire Quick Posting Tool Streamlines Widget Distribution and Improves Tracking

NEW YORK and PALO ALTO, Calif., July 11 /PRNewswire/ -- (WidgetCon) -- Gigya, the leading provider of widget sharing and tracking tools, announced today that six of the top ten widget providers have selected its Wildfire quick posting tool to distribute and track content from their Web sites. Over the last thirty days, RockYou!, PictureTrail, BunnyHeroLabs, BlingyBlob.com, POQbum and Projectplaylist.com (which hosts musicplaylist.us), all leading global providers according to comScore's Widget Metrix, are using or in the process of integrating Wildfire into their sites.

"The steady adoption of Wildfire by the industry's most popular widget providers validates our position as a leading provider of sharing and tracking tools for widget owners," said Eyal Magen, chief executive officer of Gigya. "Our customers recognize that as they strive to proliferate content across the Web, they need specialized tools to help manage the process from end to end. By employing our technology, talent and resources to operate the widget network, they can more effectively focus their efforts on the core business of content creation."

Wildfire is a free tool that enables one-click posting to social networks, blogs and email. It can be easily added to any site to increase content distribution, simplify the sharing process and lengthen user sessions.

"Gigya has saved us significant time and money by reducing the development and maintenance costs associated with widget publishing," said Lance Tokuda, chief executive officer of RockYou! "Most importantly, we have found their services to increase our reliability due to their continuous self-monitoring of the publishing process."

Wildfire is available free to developers at http://www.gigya.com/site/content/widget.aspx. With just one line of code, Gigya's Wildfire tool can be up and running in 30 minutes. The tool is fully customizable to match the look and feel of any Web site.

About Gigya
Gigya provides a growing selection of tools that enable widget providers to distribute, track and monetize widgets. Its free Wildfire widget distribution platform boosts the sharing and posting of widgets via social networks, blogs and email. With Wildfire, widget owners enable their users to one-click post directly into a profile page or blog, and garner detailed reports about how and where those widgets are used. Gigya partners include RockYou!, Webshots, Metacafe, Snapvine and many others. The company is funded by Benchmark Capital and First Round Capital. To learn more and get started, go to http://www.gigya.com/site/content/widget.aspx.