Represents 23 Percent Increase for Widget Distribution and Tracking Platform From March to June 2008PALO ALTO, CA - August 12, 2008 – News Facts• Gigya, the largest widget distribution network, today announced that it reached over 150 million unique widget viewers worldwide in June 2008, a 23 percent increase in unique viewer reach since March 2008. This data was released earlier this month as part of comScore’s June WidgetMetrix Report.
• Within the United States, Gigya reached over 55 million unique widget viewers, a 25 percent increase since March 2008.
• comScore reports that a total of 615 million people, representing 65 percent of the worldwide Internet users, viewed or engaged with a widget in June 2008.
• A platform is defined by comScore as a syndication mechanism through which some publishers choose to make widgets available to consumers. A platform is credited with a Widget Viewer for each unique consumer of a widget served off its platform.Situation Analysis• Gigya first released its Wildfire technology in April of 2007, recognizing that with the proliferation of platforms supporting user created or controlled web pages, content publishers and developers needed an easier way to support the atomization of their content across the web.
• Wildfire provides publishers with a single point of access for widget distribution and tracking, managing the continually changing APIs of more than 50 unique web platforms to ensure content installs successfully to whichever destination a user chooses. This allows content publishers to focus on what they do best – creating great content and user experiences.
• This data, presented in the attached longitudinal graph, measured by comScore, illustrates Gigya’s rapid ascension as the industry’s leading infrastructure for connecting people and content across the social web. About Wildfire• Gigya’s Wildfire Technology is the developer’s choice for widget distribution and tracking, successfully installing more than 600,000 widgets per day, and tracking more than 6 billion widget impressions each month across the social web for more than 1,000 content publishers. • Wildfire also provides real-time reporting including actionable information about how and where widgets are used. Reporting is intuitive and can be accessed through an easy-to-use web-based reporting dashboard, exported to excel, or pulled into an existing system through an API.“The size and growth rate of our reach is truly phenomenal, and we are extremely excited to have achieved the major milestone of 150 million unique widget viewers worldwide. This number illustrates the key infrastructure role Gigya is playing in the evolution of the distributed web, and our top priority is to continue providing the most innovative, powerful and elegant tools that help publishers connect people and content across the social web." -Eyal Magen, CEO & Co-Founder of GigyaAbout GigyaGigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Gigya’s content sharing and advertising platform helps publishers and advertisers increase reach and engagement, distributing and tracking widgets on any platform and providing powerful social features to any website. Gigya serves the world's largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion, tracking and optimization. Gigya's Wildfire technology installs half a million widgets per day and tracks billions of impressions per month. Gigya’s partners include EyeWonder, DoubleClick, Eyeblaster, Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn more or to get started, go to: www.gigya.com.