Gigya’s integration with RichRelevance makes it easy to apply identity data from Gigya’s Customer Identity Management Platform to your existing RichRelevance on-site application or email campaigns. For businesses that already use RichRelevance, Gigya’s technology provides seamless interoperability with RichRelevance’s recommendation tools for completely personalized experiences based on who your customers are, not just what they are shopping for.

Gigya makes it easy to pull in actionable first-party user data, such as likes, interests, locations and more, which can be used in conjunction with RichRelevance’s behavioral insights for tailored recommendations that lead to greater shopping cart conversions.

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