BlueConic is the world’s simplest and most accessible customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem. Typical marketing technology stacks today consist of multiple solutions selected based on the specific requirements of different groups within the marketing org. The consequence of this approach is the lack of integration between these tools, making it difficult for the marketer to follow and engage consumers along their decision journey. BlueConic’s unique, big data platform facilitates the movement of the consumer data from silo to silo, channel to channel, so that the marketer can in fact keep up with that individual consumer and deliver the right marketing experience to them wherever and whenever they engage with the brand. By informing each discrete channel about the individual engaging with it based on the data collected about that person in all other interactions, BlueConic measurably improves performance outcomes in each of the other channels.

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