Gigya for Marketers

Stop guessing and start knowing. Gigya puts customer identity at the core of your marketing ecosystem so you can start getting to know your customers and making better business decisions.

Metrics for Marketers: 3 Must-Follow Tips for Figuring Out What Matters

Dedicated to Marketers’ Success

As a marketer, you manage an arsenal of online marketing tools aimed at reaching consumers with the right messaging at the right moments – only to find that these solutions often provide immeasurable or mediocre results. By putting Gigya and customer identity at the center of your marketing strategy, you gain the single customer view needed to power relevant experiences, genuine relationships and real ROI across channels.

Understand Your Customers

Implement user registration and on-site engagement tools – no coding required – to identify customers and gain access to their permission-based identity and behavioral data. Consolidate data across channels to get a single customer view with Gigya’s 50+ marketing and service application integrations.

Create Relevant Experiences

Turn customer insight into action with the ability to view, query, segment and export customer data, with no IT intervention needed. Leverage Gigya’s pre-built data integrations to create customized, cohesive customer journeys across the marketing and service platforms you’re already using.

Maximize & Measure Impact

Tie users’ identity data, on-site behaviors and cross-channel activities to individual customer profiles to accurately measure, estimate and attribute marketing ROI. Identity-driven business decisions save time, cut costs and drive conversions across marketing channels.

“Working with Gigya has given us the tools and insights necessary to truly understand our audience. We’ve been able to get an identity-centric view of our fans and turn this data into actionable insights, improving our campaign costs and conversion rates.”

Canadian Olympic Logo

Georgia Sapounas

Digital Manager
Canadian Olympic Committee

“Identity is where marketing is heading, and Gigya is at the forefront of how we understand and reach our users.”


Ryan Saghir

Digital Communications Manager
The Dannon Company

“Gigya's technology provides us with the tools we need to be successful, and I feel like we know our visitors better now than ever before.”

PC World

Donal Malouf

Senior Manager of Audience Development