Webtrends collects and consolidates cross-channel consumer activity via a single, unified analytics dashboard for marketers to more strategically measure and manage performance. By providing real-time insights into consumer behavior, Webtrends helps marketers improve digital experiences and connect with consumers in more relevant ways. Joint customers can aggregate Gigya’s rich identity insights and Webtrends’ robust behavioral tracking and reporting to get an in-depth view of customers across channels to drive desired behaviors and key performance indicators. Measure the influence and impact of user engagement on your marketing efforts to drive new and repeat conversions.

Learn more. Get a demo of the Webtrends and Gigya integration.