Why Salesforce Marketing Cloud and Gigya?

By passing rich, permission-based customer insights collected through Gigya’s Social Login, RaaS and plugins to Salesforce Marketing Cloud, Gigya empowers marketers to target the right users, strategically segment email campaigns and create personalized messaging that boosts open and click-through rates. Reach users with the most timely and relevant information with consistent database updates that reflect users social profile changes, and automatically keep subscription records up-to-date to avoid flagging and spamming. Gigya data can also be leveraged across channels to target and customize any mobile, social or digital campaign powered by Salesforce Marketing Cloud.

Learn more. Get a demo of the Salesforce Marketing Cloud and Gigya Integration.