Why Informatica and Gigya?
The Informatica and Gigya integration enables businesses to access and consolidate virtually any enterprise data type or source, including structured and unstructured data, text files, message queues and more. Save valuable time and resources by improving data accuracy, quality and organization using sophisticated data cleansing capabilities, including automatic de-duplication, field normalization and address standardization. Take control of your data with the ability to easily manipulate fields, define and reuse ETL flows and fill in gaps with data estimation.
The ETL capabilities also allow for porting Gigya data into other target systems. Gain a single, consolidated view of cross-channel customer data, available using an API or a simple, web-based UI, so you can pinpoint and take action on trends and insights before they impact your bottom line.