Why IBM Campaign and Gigya?
Gigya’s integration with IBM Campaign enables brands to easily build and execute more relevant and timely cross-channel marketing campaigns. Using IBM Campaign’s Universal Dynamic Interconnect (UDI), businesses can select, filter and map identity and behavioral data capture to improve audience segmentation and campaign targeting.
Segment audiences based on rich, real-time data, such as entertainment preferences, hobbies and relationships, collected via Gigya’s RaaS, Social Login and engagement plugins. All profile data captured using Gigya’s technology is 100% permission-based, and user records are kept up-to-date automatically to avoid social network data and privacy infractions. Gigya’s ability to unify consumer identity across channels and devices improves campaign performance and conversion rates by reaching customers with more relevant and timely messaging.