hybris Marketing

Gigya’s integration with hybris Marketing enables brands to easily build and execute more relevant and timely cross-channel marketing campaigns. Gigya provides rich first-party customer identity data that integrates directly into hybris Marketing’s 360 Degree View Customer Database. Brands can use this enriched view of the customer to perform advanced analytics and predictive capabilities, as well as target campaigns towards more relevant segmentation groups. End users will also be able to manage their profile to opt in and out of marketing communications.

Learn more. Get a demo of the hybris Marketing and Gigya integration.