Why DoubleClick and Gigya?

DoubleClick supports custom targeting to reach customers based on their unique digital profiles. Gigya supplies rich on-site and permission-based identity data to DoubleClick, enabling marketers and advertisers to more accurately target users based on their real-time individual demographics, interests and activities. This level of precision provides a more relevant customer experience that results in increased click-throughs and conversion rates.

Learn more. Get a demo of the DoubleClick and Gigya Integration.