Why Boomtrain and Gigya?
Boomtrain transforms the way businesses approach their email marketing initiatives by leveraging advanced AI technology to enable one-to-one, personalized subscriber communication. Use Boomtrain and Gigya to leverage Gigya’s profile-based insights and identity management, and strengthen Boomtrain’s 360-degree view of your customers.
Customer profile data, including locations, relationships, likes and interests, is captured via Gigya’s Social Login and Registration-as-a-Service. This data is stored within Gigya’s flexible Profile Management database, which is built to manage and index complex data to provide an actionable, simplified view of your users. Businesses can leverage this data with Boomtrain to serve better content and product recommendations in email campaigns and on-site, as well as target clusters of users based on social graph data.