Why BlueKai and Gigya?

Oracle BlueKai’s industry-leading, cloud-based data management platform enables brands to personalize online, offline and mobile campaigns using richer and more actionable information about targeted audiences. By leveraging rich profile and social data collected by Gigya, anonymous site and mobile users can be identified in a transparent and trustworthy manner, and their information ported into BlueKai for better segmentation and targeting.

Learn more. Get a demo of the BlueKai and Gigya Integration.