Modern consumers are inundated with new product offerings across channels each day, tasking brands with the challenge of establishing meaningful customer relationships that foster brand loyalty. Gigya’s Customer Identity Management for brands provides the ability to map consumers’ identities to their cross-channel activities and behaviors.
This allows brands to develop rich profiles that provide insights into how to reach their current and potential customers. These insights can then be leveraged to build personalized customer experiences and campaigns that create value beyond cost savings to maximize acquisition, conversions and lifetime loyalty. On-site loyalty and engagement tools further drive awareness, acquisition and product discovery through word-of-mouth.
“Gigya’s technology and partnership have been invaluable in creating a seamless omni-channel user experience that allows us to connect with our customers on a more meaningful level [and] ... has had a significant impact on acquisition and retention.”