Partner Integration
- Social Identity Management makes it easy to integrate acquired user data into the powerful marketing tools you use on a daily basis. Such data can be applied to data management systems, email marketing campaigns, recommendation engines, advertising networks and other platforms that can be enhanced with user data.
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Email Marketing
Apply social and on-site activity data to your email marketing system to run highly targeted email campaigns. Social Identity Management provides you with rich, first-party data so you can target users on a very granular level. For example, you could pull a list of influential users who have a college degree, enjoy basketball and who have shared content from your site to social feeds.
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Recommendation Engines
Power your recommendation engine with hyper-relevant user data. Social Identity Management provides detailed insight into user interest and preferences, so you can deliver better content and product recommendations to individual users.
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Advertising Networks
Increase the value of ad space on your site by offering advertisers more insight into user demographics, interests, location and behaviors. All social data collected is permission based, up-to-date and socially verified, so you can be sure ads are perfectly matched for each user on your site.
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Data Management
Import detailed social data such as user interests, activities and location, into your data management platform to define a more accurate target audience and effectively reach more of the right people.
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Engagement Plugins
Personalize the way users engage on your site by integrating the social graph and user preferences into social plugins such as comments, ratings and reviews and real-time feeds.