Social Identity Storage
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Social Identity Storage is a cloud-hosted database that is designed to store the next generation of user data. It automatically collects and stores first-party social data such as user profile data, interests, activities, email address, location and social graph connections. It also charts user activity across your site, so you can see how users are engaging with your site’s content.
Cloud Hosted Database
Data collected via Social Identity Storage is organized into a cloud-hosted database where it is available for you to identify user patterns and gain valuable insight into user identities and behaviors. Such data can be leveraged in a variety of ways including:
- Delivering hyper-relevant content based on user demographics, interests, activities, location, etc.
- Increasing CPMs by targeting influential and high-intent users
- Personalizing content by showing activity from friends and followers on social networks
- Tailoring email marketing campaigns to specific types of users such as: male, age 18-25, lives in California with an interest in basketball
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Schemaless Design
Social data is vast and dynamic, requiring a storage approach that is flexible and scalable. For this reason, Social Identity Storage was built to handle social data from the ground up. Social Identity Storage’s schemaless design makes it possible for your site to store any type of data without requiring data types to be pre-determined before being transferred into the database. It also eliminates the hassle of pre-configuring data to a particular format for storage and allows data to be stored without constraints on database structure.
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Fully Indexed Data
Search your database in the cloud with any combination of stored fields. Social Identity Storage’s SQL-like interface simplifies queries and provides a flexible way to get lists of users. This means that you don’t need to know what your queries will be prior to storing your data, nor do you need to create indexes.
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Automatic Site Activity Capture
Get a closer look into how individual users share, comment, review and interact with your content by automatically capturing user data that is generated as users engage with your site.
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Automatic Social Data Capture
Automatically capture and store first-party social profile data when users connect via Social Login. After authentication, social data is immediately sorted and available for database queries.
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Legacy Data Import
Import legacy data from an existing database, as well as any type of data collected through traditional forms on your site.