Why Enterprise Preference Manager?
Government regulators have recently enacted strict new data privacy acts, including the European Union General Data Protection Regulation (GDPR), to give consumers more control over the personal data collected from them by businesses. Importantly, this includes all online profile, preference and consent requirements. This is driving businesses to find a more centralized, comprehensive and secure way to manage their customers’ preferences and consent. What are some key considerations when addressing this challenge?
- Businesses must give customers control over the use of their personal data in order to build trust and loyalty — and to comply with applicable data privacy laws.
- Businesses are responsible for obtaining explicit customer consent to process their personal data and synchronize preference and consent activities across downstream customer engagement applications.
- Businesses, no matter where they are headquartered, must maintain compliance with the applicable regional privacy regulations pertaining to all customers who access their sites.