Your Customers. Your Data. Your Insights.
Visualize and take action on the first-party and behavioral data of anyone who connects with your brand — all from a simple, web-based dashboard.
Unlock the Value of Your Audience
Consumer Insights helps you truly understand the people and actions that drive revenue for your business. You’ll be able to quickly build audience segments based on consumer interests, social signals, web activity, demographics, and more to get answers to questions like…
What are the interests of customers who have made purchases of $120 or more?
How many users have brought more than 10 referral visits to my site?
What types of content are most compelling for college grads?
What music artists are most popular among millennials on my site?
Do you know how much your user data is worth?
Get access to our first party data ROI calculator and see for yourself.Find Out Now
Everything You Ever Wanted to Know About Your Customers
Quickly access reports on consumer demographics, interests, social actions, revenue activity, and top influencers. From there, build and save audience personas or pick from a selection of pre-set quick filters.
Breakdown your audience by demographics like gender, age, relationships status, education and location.
Discover what motivates your audience by viewing top likes and preferences for music, movies, and TV shows.
Identify which users are taking key actions such as shares, comments, reviews and gamification actions.
Understand what actions and content drive revenue for your business with reports on top content topics, ad clicks and purchase behaviors.
Identify your most valuable customers by viewing reports for iRank
, follower count, referral clicks and more.
View where your customers are connecting from with reports that aggregate geolocation based on a user’s last login location.
Big Data Without the Complications
Segment your customer data in the cloud, and without messy SQL queries and IT requests.
Build Custom Reports in Seconds
Quick filters provide a starting point to dive into audience segments and allow you to drill down for an in-depth look into age groups, geo locations and more.
Power Existiting Platforms
Import audience segments into more than 30 leading marketing platforms through our NEXUS Partner Ecosystem
. Find out how much your social data is worth with our Social Data ROI Calculator
Track ROI with Signals
Truly understand which types of users and user behaviors result in revenue with Signals – a feature that tracks marketing KPIs.
Powerful Reporting Out-of-the-Box
Start tracking ROI immediately with reports for social actions such as shares, comments, reviews, reactions and gamification activity.
Tie Actions and Identity to Purchase Behavior
Identify correlations between social actions, customer personas and purchase behavior.
How Consumer Insights Leads to Revenue
Reach customers with more relevant email messages, product recommendations, and advertising to lift KPIs like page views, click-through rates and shopping cart conversions.
Reach larger audiences that convert by identifying which consumer characteristics are more likely to drive revenue for your business.
Increase CPM Rates
Segment your audience into data rich groups that advertisers are more than willing to pay a premium for.