Social Media Case Studies | Giantnerd Case Study

Giantnerd: Driving Social ROI for Ecommerce

Community Powered Ecommerce

Plenty of attention has been paid to social commerce in the last few years. And while some retailers have sat on the sidelines as social and ecommerce converge, others have committed to making their sites social – and are seeing astounding results. Enter Giantnerd. The cutting-edge outdoor and apparel retailer is social from the ground up, encouraging users to interact with and help each other make educated purchasing decisions. From its launch, Giantnerd was designed to empower shoppers to make smart shopping choices and find products that fit their needs.

When it came to ensuring site visitors had a uniquely social shopping experience, Giantnerd turned to Gigya. Giantnerd believed that social elements would improve the user experience and increase both shopping conversions and overall engagement. With those expectations in place, the Gigya team got to work implementing a variety of social plugins to give Giantnerd’s website a robust social experience.

Using Complementary Social Technology

Giantnerd implemented Gigya’s core product, Social Login, coupled with customized Reactions buttons and an Activity Feed. Social Login enables nearly instant login, registration and checkout as customers can sign into Giantnerd.com with their preferred social network in just two clicks. Once logged-in, those site visitors can easily take advantage of the site’s other social features. The customized reaction buttons on the site enable visitors to quickly express opinions on any product, and then share those opinions with the Giantnerd community and with social network friends. Gigya’s Activity Feed plugin perfectly complements the Reactions plugin, acting as a product recommendations guide that displays product reviews and reactions in real-time. The feed allows users to toggle between product reactions/reviews created by everyone, their friends or themselves. All of these plugins work in unison, personalizing the user experience by weaving in the social graph and creating a community for Giantnerd’s customers.

Social Earns its Keep

By implementing Gigya’s Social Plugins, Giantnerd saw incredible results that directly impacted the company’s bottom line. In the study, the following statistics were uncovered regarding Giantnerd user behavior:

Users who login with Social Login are five times more likely to make a purchase than users who log-in via standard login.
Users who connect with a social identity spend 10% more on average than users who log-in via standard login.