Ysance, the creator of the Digital Data Factory, a first-party DMP (Data Management Platform) that specializes in managing digital information, continues to build its network of partners by announcing a new technology integration with Gigya, the global leader in Customer Identity Management. The partnership will allow joint clients to create incredibly robust and actionable customer profiles, enabling intelligent and hyper-targeted marketing.
For more than 10 years, Ysance has been helping all kinds of businesses accelerate digital transformation. Confronted with the inability of existing DMP technologies to provide a 360-degree view of customer behavior, both online and offline, the company designed Digital Data Factory, a first-party client data management platform distributed in a SaaS model. Natively open-source, the system is capable of integrating with disruptive solutions like Gigya’s customer identity management platform, creating incredible added value for businesses.
Gigya’s platform, which includes products such as Registration-as-a-Service (RaaS), Social Login and Profile Management, helps global enterprises increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications through the IDX Marketplace.
The permission-based, first-party identity data collected using Gigya’s technology, combined with Digital Data Factory’s wealth of online and offline CRM information, allows users of Ysance’s DMP to develop a remarkably clear picture of their respective customer bases, not only in terms of their interactions with various media channels, but also their social profile data, all while respecting consumer privacy.
“By authenticating their identities using existing social media profiles, consumers consciously agree to share information about themselves with brands. In exchange, consumers have a legitimate expectation that such data will be respected, and that brands will offer them service and marketing that is perfectly aligned with their individual needs, tastes, locations and interests,” said Romain Chaumais, co-founder of Ysance. “This is a win-win relationship based on transparency and trust that we are ensuring for our clients by integrating Gigya’s reliable and well-established technology with our DMP.”
“Digital identity and the collection of accurate customer data are becoming increasingly paramount, said Patrick McCue, Gigya’s SVP of Global Channels & Alliances. “We’re excited to be integrating our platform with Ysance’s Digital Data Factory DMP, and look forward to seeing how global brands will take advantage of the powerful integration.”
By Reeyaz Hamirani