60% of people state that “not being interested in an email” was the most common reason for not opening an email, followed by “getting too many emails” (45%). (Chadwick Martin Bailey, 2012)
To attract more eyeballs to your email content, businesses need to craft the right messages for the right audiences. This means delivering email content that’s so relevant to your subscribers’ backgrounds, interests, and lifestyles that they’re inclined to single it out among the heaps of other email messages and actually read it.
As email continues to reign as an effective marketing vehicle and social data becomes increasingly accessible and valuable, the ability to marry email and user data to create personalized, relevant email campaigns is more important than ever. Today’s socially-connected customers expect businesses to deliver relevance and value; and the messages that fail to meet these demands simply go ignored and end up in users’ Trash folders.
So how do businesses attract more readers and consistently deliver email content that’s valuable and immediately opened? Our new white paper, produced in conjunction with email marketing software provider StrongView, outlines how email marketing done right helps businesses drive valuable conversions and provides tips for integrating social data with email marketing efforts to develop personal, lasting connections with audiences.
To download the free white paper, click here.
-Emma Tzeng, Marketing @gigya
By Emma Tzeng