Although “social engagement” has been a marketing mantra of note for years now, we have officially entered the next frontier of social marketing. In this data-driven realm, it is no longer enough to enable user comments, throw a few share buttons on your website and call it a day.
Modern marketers have realized that social engagement provides only as much value as the insights and opportunities it generates. So how can businesses make the pivot from a basic engagement strategy to a model that effectively measures and harnesses social engagement in a way that drives KPIs?
Our new white paper outlines 4 social signals that your brand can’t afford to ignore, as well as strategies to help you:
- Effectively collect and harness social data
- Create personalized user experiences
- Increase valuable user actions and behaviors
- Improve long-tail SEO
Download our free white paper, “Marketers, Wake Up! 4 Social Consumer Signals You Can’t Afford to Ignore,” and start leveraging social engagement to drive performance today.
By Tobias Meyer-Grunow