White Paper: Marketers, Wake Up! 4 Social Consumer Signals You Can’t Afford to Ignore

Although “social engagement” has been a marketing mantra of note for years now, we have officially entered the next frontier of social marketing. In this data-driven realm, it is no longer enough to enable user comments, throw a few share buttons on your website and call it a day.

Modern marketers have realized that social engagement provides only as much value as the insights and opportunities it generates. So how can businesses make the pivot from a basic engagement strategy to a model that effectively measures and harnesses social engagement in a way that drives KPIs?

Our new white paper outlines 4 social signals that your brand can’t afford to ignore, as well as strategies to help you:

  • Effectively collect and harness social data
  • Create personalized user experiences
  • Increase valuable user actions and behaviors
  • Improve long-tail SEO

Download our free white paper, “Marketers, Wake Up! 4 Social Consumer Signals You Can’t Afford to Ignore,” and start leveraging social engagement to drive performance today.


By Rachel Serpa