Despite its popularity, social marketing still remains the “new kid” on the marketing block, with networks like Pinterest and Instagram just barely cutting teeth compared to mature, well-oiled channels like email and print.
As marketers the world over trade social experiences and share conflicting insights across the pages of leading industry pubs, rumors run rampant across the marketing landscape.
With social marketing budgets growing at a faster rate than spend across any other channel this year (MediaPost), we’ve set out to bust 5 major social marketing myths that have made their way into mainstream marketing lore.
Our new white paper arms your business with the truth and tips behind social ROI, cross-channel integration, privacy and more by busting the following myths:
Social ROI doesn’t exist
Social needs its own set of metrics
Social marketing is an “on-network” affair
Social is competing with other channels
Social is “Big Brother” for marketers
Go here to download the free white paper, 5 Social Marketing Myths – Busted!
By Tobias Meyer-Grunow