Webinar Video: Strategies for Taking a Data-Driven Approach to Marketing

According to an eMarketer report, 78% of marketers planned to start or continue to use customer social data to drive marketing campaigns in other channels in 2013. Despite the obvious value of social data, many marketers are generally in the dark when it comes to best practices for collecting, managing, and leveraging this data to generate the most conversions.

To shed some light on this subject, we gathered our own Head of Business Development Amy Reams and Sailthru‘s Vice President of Client Optimization and Analytics Cassie Lancellotti-Young to discuss how businesses can nurture customer engagement and loyalty with marketing strategies centered around the personalization made possible through big data insights.

Watch the full webinar recording below.

– Emma Tzeng, Marketing @gigya

By Emma Tzeng