By 2015, 100M US consumers will make purchases via mobile. But with today’s average mobile checkout process requiring over 24 steps, mobile shopping cart conversion rates are at a dismal 3%. Marketers must immediately start developing and implementing an engaging, comprehensive mobile commerce strategy, or risk becoming irrelevant.
To help put you on the path to mobile marketing success, we’ve gathered our own Head of Business Development, Amy Reams, along with Head of Business Development for Google Wallet Instant Buy, Steven Klebe, to reveal how you can leverage Google Wallet and login with Google+ to maximize mobile customer acquisition and shopping cart conversions.
Learn how you can:
- Optimize the full purchase funnel with Google
- Stand out in search results
- Personalize the shopping experience with social login
- Provide a fast and easy checkout experience
Check out the full webinar recording below!
By Tobias Meyer-Grunow