Social login has proven to be an effective means of user acquisition, boosting conversion rates as high as 90% by reducing traditionally lengthy registration and checkout processes to just a few clicks.
But as modern marketers are faced with the challenge of truly understanding customers and building more relevant user experiences across devices, turning anonymous site visitors into known connections is becoming synonymous with business success. And the best way to get to know your customers – what they like to do, who they identify with, how they behave – starts with social login.
Social login facilitates the types of interactive, personalized experiences that consumers crave by tying all social profile and on-site behavior data to a single, verified identity. 30% of marketers plan to implement social login in the next year (Forrester) as a means to increase shopping cart conversions, drive engagement, reward brand advocates, personalize the user experience, and more.
How to Extract the True Benefits of Social Login
To help you uncover the true benefits of social login, our guest, Kim Celestre of Forrester Research, will explain how social login can be used beyond simply providing users with a better registration experience.
By watching this webinar, you’ll learn how to:
Use social login data to inform cross-channel marketing strategies
Create a stickier experience by tapping into a user’s social graph
Apply consumer insights to increase conversion rates
You can watch the full webinar recording below. For more insights and best practices around social login, download our free eBook, Social Login 101: Everything You Need to Know about Social Login and the Future of Consumer Identity.
By Tobias Meyer-Grunow