Modern consumers are sharing more personal information than ever before, and expecting more relevant user experiences in return. Social identity is increasingly shaping the e-tail landscape and quickly becoming the key to generating shopping cart conversions and lifetime customer value. Leading retail brands are collecting and mobilizing social data to identify top brand influencers, better segment and reach target audiences, and effectively personalize the shopping experience.
To help you prepare for the future of ecommerce, Gigya’s Director of Creative Services, Craig Ferarra, and Demandware’s Partner Marketing Leader, Gary Lombardo, have gathered to discuss the top 5 ways that social is changing the way retailers connect and interact with consumers.
Learn how to:
- Create customized offers and product recommendations by leveraging customers’ social graphs
- Build loyalty/rewards systems that result in repeat visits and purchases
- Increase mobile shopping cart conversions
You can watch the full webinar recording below!
By Tobias Meyer-Grunow