Webinar: How Authentic Connections are Redefining Marketing

Today’s consumers are drawn to brands that offer connections outside of their storefronts. Knowing this, marketers need to strategize on ways to create authentic, lasting connections between customers and brands. Hear from Amy Reams, Head of Partnerships at Gigya, and Raj Kadam, CEO of Viralheat, as they break down how social media is restructuring marketing and aiding in the creation of authentic business-consumer relationships.

Learn how to:

  • Identify real-time trends with social data
  • Leverage social networks to acquire more customers
  • Use social data to power marketing campaigns
  • Drive brand engagement and customer loyalty

See the full webinar recording below.

-Emma Tzeng, Marketing @gigya

By Emma Tzeng