Video: Social Infrastructure Discussion on HuffPost Live with Starbucks CDO, Adam Brotman, and Gigya CEO, Patrick Salyer

Today, HuffPost Live host, Mike Sacks, moderated a discussion between Gigya CEO, Patrick Salyer, and Chief Digital Officer of Starbucks, Adam Brotman, exploring how innovations in tech are propelling brands into the future. The two provide insights into how social infrastructure is at the core of immersive web experiences from Starbucks Mobile Payments to Pepsi’s Fan Community to Nike Plus. They also go on to tackle emerging topics like social identity, user personas, gamification, and social data.

View a recording of the hangout below:

By Kevin White