Last week, CEO Patrick Salyer joined panelists from Bunchball, UC Santa Cruz, and the Society for the Advancement of the Science of Digital Games to discuss gamification‘s impact on innovation and growth across sectors from healthcare and fitness to travel, commerce, and more. IDEO Behavioral Economist David Fetherstonhaugh moderated the conversation, as participants discussed gamification’s influence on habit formation and behavior change, frameworks for gamification, and more.
Silicon Valley Business Journal covered the event, highlighting Salyer’s assertion that “the term ‘gamification’ is the worst thing to happen to gamification.” According to Salyer, gamification isn’t simply play: rather, it’s more about providing incentives for and reinforcing desired behaviors with rewards.
Check out the full article here, and see the video below for the full panel:
-Emma Tzeng, Marketing @gigya
By Emma Tzeng