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Trends in Social Sharing: The Rise of Pinterest

As we saw in Gigya’s Social Login data from Q3, identity on the web is hotly contested between a number of different identity providers – namely Facebook, Google+, Yahoo and Twitter. When it comes to social sharing, however, Gigya’s Q3 data shows the rapid growth of another player: Pinterest. The photo-sharing network, which already has over 70 million active users, has truly become a top sharing destination and, in some industry verticals, even surpasses more established social networks like Facebook and Twitter, in its “share of shares.”

Internationally, meanwhile, Facebook and Twitter, continue to dominate the sharing landscape though regional networks like Japan’s Mixi and Russia’s Vkontakte are starting to gain traction as sharing destinations.

Take a look at the below infographic for our full set of data from Q3 2013 (July – September), which measures shares to different social networks from the hundreds of thousands of sites and apps that leverage our Connected Consumer Management Suite:

Trends in Social Sharing Q3 2013Source: Gigya

— Victor White, Director, Marketing Communications

By Victor White

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