The Landscape of Social Login: Facebook Sails, Yahoo Sinks

In Q4 2013, Gigya saw Facebook make strides in the war for identity, as it regained a sizable share of logins in a number of industry verticals and regions. In Q1 2014, this trend continued with the world’s largest social network seizing more than 51% of social logins in North America for the first time in three previous quarters. In Q1 we also saw Yahoo continue losing its share of logins in almost every single vertical and region, a trend that mirrors the company’s recent move to eliminate Facebook and Google/Google+ logins from Yahoo properties. Google/Google+ held onto a solid percentage of logins as well and made gains in mobile logins, a trend we expect to continue as Google works to seamlessly integrate Google/Google+ identity into native Android devices.

Take a look at Q1 Social Login data below:

Gigya Social Login Q4 Infographic

–Victor White, Director, Marketing Communications

@VictorWhite

By Victor White