Forrester logo Download the report

The Landscape of Social Login: Facebook Makes a Comeback

As we saw in our Q3 2013 social login data, the war for consumer identity on the web is hotly contested, with Facebook, Google/Google+, Yahoo! and Twitter all competing to become the primary trusted consumer identity. And while networks like Google/Google+ continue to make gains, Gigya’s Q4 social login data showed a subtle but important shift in consumer preferences. Facebook still just barely holds a majority in the aggregate view of logins, but the world’s largest social networks saw significant gains in important industry verticals such as Consumer Brands and Travel web  properties and increased its position as the leading social login provider in Europe as well. Additionally, Google/Google+ continued to make steady progress as an identity provider on the web while Yahoo! saw steep declines in several categories.

Check out our Q4 Social Login infographic and analysis below:

To learn more about how social login allows businesses to establish authentic relationships with their customers, download the free white paper, Path to ROI: Boosting Demand Gen and Increasing Conversions with Social Login.

– Victor White, Director, Marketing Communications


By Victor White

Meet us at

Berlin, Germany

June 22 - 23, 2017
View Event >