Social Login: What CMOs Should Know – Infographic

Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are more likely to purchase products. Social login also gives businesses access to an accurate database of their customers’ preferences, backgrounds, and contact information, which can be leveraged for targeted marketing campaigns.

Other benefits of social login include increased account registrations, increased return on advertising spend, and reduced support costs.

The impact of social login for businesses is invaluable. But we’ll let the numbers speak for themselves. See the following infographic for a closer look at how social login impacts any digital marketing strategy:

Emma Tzeng, Marketing @gigya

By Emma Tzeng