We live in a new era of connectivity, with more customers reaching across a wider variety of touch points than ever before. According to a study by Experian, 36% of US organizations interact with their consumers across five channels or more. Noting that customer experience plays a huge part in driving conversions, it’s crucial for businesses to shift their focuses to streamline ways to connect with customers across multiple touch points, devices, and channels.
To give businesses a clearer idea of the ways cross-channel, social marketing can positively impact bottom line profits, we’ve teamed up with Director of Digital Innovation at SapientNitro Zachary Paradis to offer a crash-course on building cohesive, omnichannel experiences that drive engagement and conversions across multiple touch points.
Register for the webinar today and tune in on Wednesday, February 26, at 11:00 AM PDT (2:00 PM EST) to learn how your business can start engaging your customers in even more impactful ways.
By Emma Tzeng