Understanding your legal responsibilities when managing consumer identities may be awfully difficult at the moment, what with the United States taking a deregulated approach and the European Union moving toward more regulation and stringent penalties for noncompliance.
At first glance, it would seem that the obvious answer is to comply with the laws where your company is headquartered. Oh, that it should be that simple!
The fact is, any firm doing business with companies or even a single person in the European Union – no matter where your company is headquartered – needs to be ready to meet the standards of the European Union’s General Data Protection Regulation (GDPR), .
Failure to do so can result in severe fines of up to 4 percent of worldwide gross revenue.
So it makes economic sense to measure your compliance as it stands today and assess the strategies you need to be in total compliance by May 2018, when the GDPR takes effect.
You’ll have some work to do here (as do 97 percent of organizations, according to a Dell survey), but Gigya wants to get you started with our comprehensive report, GDPR) Three Steps to Protect Your Business.
Download it now to learn how to:
- Identify your customer base locations and understand the privacy requirements associated with each;
- Determine where customer data is stored and processed, and how it’s connected across the technology stack; and
- Centralize customer identity data on a single platform.
And don’t stop with our Special Report.
By Mike Langberg