We could not have hoped for a better early summer evening to host our first ever New York City Gigya Evenings event. Our team was joined by over 100 folks, including our friends from Krux and Epsilon, who enjoyed cocktails and a beautiful sunset overlooking the Hudson River from the The Standard Highline hotel.
During the evening, guests enjoyed conversations ranging from how identity can drive personalization, to the high cost of NYC real estate, to how Krux, Epsilon and Gigya can bring together all types of data — first-party, behavioral and DMP-managed — to create complete customer views that can then be used to create amazing user experiences.
Patrick Salyer, Gigya’s CEO, gave a brief talk where he encouraged guests to share the truth about their horrible password practices, and how we are finding new ways to secure customer data by exploring things like social login, one-time passwords and biometric authentication. These methods are all more secure then username / password combinations, but they also can make the registration and login experience much better for customers. If you are interested in more information on this topic checkout our white paper on the topic here.
Overall whether you were an existing customer, someone new to Gigya, or one of our Partners, you could really feel the momentum that Gigya has gained in the NYC area. To this end, we also announced the July 1 st opening of our new NYC office, located near Union Square. This office will help us further support our strong customer base in the area. Gigya is helping companies in NYC from a diverse range of industries such as Media and Publishing, Entertainment, Consumer Packaged Goods and Financial Services to create trusted, long-lasting customer relationships. We do this by helping brands turn unknown site visitors into known, loyal and engaged customers, based on a clear understanding of their preferences and identity.
So, thank you to all who attended, and to the great team at Gigya, Krux and Epsilon who made the evening possible. It was exciting to see the vibrancy of the New York business ecosystem around customer identity, and to hear the unique ways in which each company is addressing customer experience and privacy compliance with an identity driven approach. And finally, stay tuned to our events page as a Gigya Evenings or Mornings event will likely be visiting a town near you soon!
By Jason Rose