Social Commerce is changing the way people shop – customers want ways to interact with their friends while shopping on any platform or channel, and retailers are struggling to keep up with the near-constant evolution of social technologies. In a January 2011 survey, Retail Systems Research found that 98% of retailers view investing in social commerce as valuable, but that an increasing number are “stymied” by their existing technologies.
What do they need? 96% of retailers “tell us that a streamlined infrastructure is key to overcoming the inhibitors they face today.” They need Gigya.
Today, we’re thrilled to introduce exactly what retailers are looking for:
A comprehensive suite of social plugins that are fully integrated with the top social networks and with leading ecommerce platforms.
Integrating the Share Plugin, ratings & reviews, sharing, social recommendations and social login, our new Social Recommendation plugins work together seamlessly. The Share Plugin gives customers:
- New ways to share products and opinions with their network of friends and the site community
- New ways to see what their own friends are doing on a retail site – rating, reviewing, sharing, asking or buying
- Real benefits in the form of improved user experience and better insights that are the basis for building a relationship with a retailer
- New customers from shopper word of mouth activity
- Increased conversion rates from adding more customer feedback and by linking ratings and reviews to other social activity
- Simplified implementation and analytics: only Gigya ties everything together in a comprehensive package, delivering a superior user experience as well as unified reporting on customer activity across all points of social engagement.
Gigya Recommendation Plugins include:
Giantnerd has already rolled out the Reactions plug-in, asking customers to let other shoppers know how they feel about an item, in this case “Love It, Dislike It, Want It or Own It”:
Gigya’s industry-leading Social Login plugin is also available to retailers who want to link social activity directly to customer accounts and/or streamline the checkout process.
You can see the Social Commerce plugins in action today on the following Gigya retail customer sites:
Coming soon: Barneys New York and many other great retail brands and innovators.
Turnkey Gigya Solution for Top E-Commerce Platforms
Technology integrations are one of the biggest headaches of e-commerce. They can account for up to 50% of the overall time and cost of a typical e-commerce implementation and can be a barrier to the adoption of available technologies. Providing turnkey modules for major e-commerce platforms enables rapid and efficient implementation of Gigya. Gigya is currently available on the following platforms:
*ATG: Oracle | ATG is the leading provider of online commerce and optimization solutions. Oracle provides a powerful platform—based on industry standards—that enables retailers to leverage existing IT investments and accelerate business performance with agility, flexibility, and cost effectiveness. Gigya is an Oracle | ATG complementary software provider.
*Demandware LINK: As part of Demandware LINK, Gigya joins a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies.
*Magento: Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Gigya is featured in the Magento Connect marketplace and retailers can demo Gigya’s plugins on the Gigya Magento demo site.
As more of our customers go live with the Social Commerce Plugins and on our partner e-commerce platforms, we will share their stories with you here.
By Kevin White