Marketers today are finding themselves in a Catch-22 as consumers demand more relevant experiences in addition to enhanced data privacy.
According to a survey conducted by Consumer Reports, 71% of respondents said they were very concerned about online companies selling or sharing information about them without their permission. On the other side of the coin, 80% of consumers like receiving emails that recommend products based on previous purchases (Internet Retailer). So how can businesses successfully navigate this privacy-personalization paradox?
Join us for a free live webinar on Data Privacy Day as our special guest, top Forrester analyst Fatemeh Khatibloo, explains why privacy and personalization don’t have to be competing goals for businesses, and answers questions including:
- Where is the line between customized and creepy?
- What strategies can be used to balance privacy and personalization?
- How should the exchange of data for value be communicated to consumers?
Guest presenter Fatemeh Khatibloo is a Principal Analyst at Forrester Research serving Customer Insights Professionals. Her focus is on the shifting consumer data ecosystem, including how privacy issues impact marketing and customer preference centers improve engagement. Fatemeh’s research on Personal Identity Management (PIDM) describes how consumers will soon manage the sharing of their personal data with each other and with businesses.
The webinar will take place on Wednesday, January 28th, 2015, from 11:00 a.m. to 12:00 p.m. PST. Click here to RSVP. We hope you can make it!
By Tobias Meyer-Grunow