According to Experian, “dirty data” directly impacts the bottom line of 88% of companies, with the average company losing 12% of revenue. 44% of businesses say that missing or incomplete data is the most common problem, while 41% cite outdated contact information as the most problematic.
As consumer channels and expectations around personalized user experiences evolve, so must a business’ strategies and solutions for collecting and managing its user data. Join us for our upcoming webinar as Richard Lack, Director of Sales EMEA at Gigya, discusses the differences between third and first-party customer data, and answers questions including:
- How accurate is third-party data?
- What are the hidden costs of third-party data?
- How does first-party data cut costs and drive conversions?
About Our Speaker: Richard Lack, Director of Sales EMEA, Gigya
Richard began his career in digital marketing in 1997 when he joined internet advertising pioneer NetGravity Inc. (later Doubleclick Inc.), where he ran the AdServer and DART sales teams in Europe and the United States. More recently, Richard headed up sales to media and publishers in the UK for ExactTarget. The business was acquired by Salesforce.com for $2.5 billion in 2014.
At the end of the webinar you will have the opportunity to submit your own questions about first and third-party data to Richard via the chat window.
The webinar will be held on Monday, August 31st at 8:00am PST. Please click here to register.
We hope you can join us!
By Tobias Meyer-Grunow