Digital loyalty programs serve as more than a means to reward desired user behaviors; if built correctly, these programs also offer brands the opportunity to better identify and understand users with each and every engagement. In fact, B2C brands can even use digital loyalty programs to “rank” their users and better gauge how likely a customer is to convert.
Join us as Craig Ferrara, Gigya’s Director of Identity Strategy Consulting, explains how your business can use loyalty programs to build out complete, actionable customer profiles. You’ll learn:
- How to collect first-party identity data through gamification
- Strategies to leverage loyalty rankings as a lead scoring method
- Loyalty program best practices and success stories
About Our Speaker: Craig Ferrara, Director of Identity Strategy Consulting, Gigya
As Gigya’s Director of Identity Strategy Consulting, Craig and his team of implementation experts guide clients through integration best practices and analyze the data they receive post implementation to optimize results. Craig also acts as Gigya’s chief loyalty program consultant, and works closely with Gigya’s product team to continuously improve our gamification offering.
The webinar will be held on Tuesday, September 29th at 8:00am PST. Please go here to register.
At the end of the webinar you will have the opportunity to submit questions about loyalty programs and identity to Craig via the chat window. We hope you can join us!
By Tobias Meyer-Grunow